Frost & Sullivan’s Chemicals, Materials & Food Practice in Asia Pacific (http://www.chemicals.frost.com ) will host an analyst briefing webinar on the Powder Coatings Market in Asia on December 13th, 2006.

According to the firm, the Asian powder coatings market has grown steadily since 2002 aided by the favorable economic conditions prevailing in the region. Despite the oil price hike in 2005, Asian countries are expected to drive the growth in powder coatings industry and opportunities are aplenty. In line with the growth of home appliances, furniture, automobiles and real estate sector, the demand for powder coatings has grown since 2002 – not only in volume but also in value.

Growth in the white goods sector and metal furniture industry has triggered the demand for powder coatings in Asia. The home appliances market is growing rapidly and the growth has been aided by a multitude of factors. The rising disposable incomes of the consumers in the emerging markets and the expansionary policies of Japanese and Korean companies have been the chief drivers for the market. The growth in the automotive and the construction industry has also bolstered the cause and the current growth levels are expected to prevail with China spearheading the growth of the market.

This briefing will provide a roundup of the powder coatings market in Asia and trends observed in the powder coatings market – as well as a comparison across applications. Highlights of the briefing include a look at market drivers and restraints, technological trends, a regional outlook and an examination of the competitive structure encompassing key players and key contributing competitive factors. We will also provide an update of related and upcoming research and provide an opportunity for a question and answer session with the analyst.

D. Ashwin Kumar, senior research analyst, Chemicals, Materials & Food, Frost & Sullivan, said, “Growth in the Asian powder coatings market is inevitable and the market is expected to emerge gradually. Many of the customers perceive powder coatings as a costly coating process and are blind to the superior properties offered by powder coatings that increase the longevity and enhance the performance of the coating products.” He adds, “Unless manufacturers are able to convince the customers, shift to powder coating systems will happen slowly and gradually, given the intense price competition in the end-use industry. It is also important to understand customers’ customers and factors that influence the whole chain.”

Those interested in registering for the interactive webinar may send an email to Donna Jeremiah – at [email protected] with the following information: full name, company name, title, telephone number, e-mail address, city, state and country. The registration details will be emailed to you upon receipt of the above information.

For more information, visit http://www.frost.com.